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Traditions and religious holidays in relation to tourism (focused on Spain)
Kalinová, Kateřina ; Heřmanová, Eva (advisor) ; Jarolímková, Liběna (referee)
This bachelor thesis is focused on how traditions and religious holidays influence tourism in some regions. It defines tourism in general, while additionally focusing on Spain specifically. The thesis also analyses the development of incoming and domestic tourism in the region so far. It also analyzes the number of visits to some given cities during these festivals (both traditional and religious) and examines if there is any potential relationship between them. Lastly, it evaluates the importance, attractiveness, and potential of these celebrations and ceremonies for tourism.
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THE EVALUATION OF PRAGUE´S SIGNAL FESTIVAL´S IMPACT ON THE SOCIO-ECONOMIC DEVELOPMENT OF THE TOURISM REGION
Strunová, Silvie ; Silovská, Hana (advisor) ; Vochozková, Jacqueline (referee)
This thesis focuses on evaluation of Prague's Signal festival, organized in 2013 and 2015, and it's impact on regional development in Prague and the Czech Republic as a whole, from economic, social and cultural stand point. The theoretical part puts emphasis on explanation of tourism, specifically event tourism, and cultural events. Quantitative data analysis in practical part proves that the festival was successful in bringing in higher number of visitors of the city. The number of visitors throughout the duration of the festival was higher than during comparable time periods and that Signal festival was clearly a decisive factor for visits, which allows us to draw conclusion that the festival supports tourism in the region. Calculations presented in this thesis prove that city council's financial contribution to 2014 Signal festival indirectly contributed to national budget as well as direct economic contributions to regional budgets, due to increased spending by visitors and other economic activity. Empirical examination demonstrates festival's positive impact on region's cultural life, better perception of public spaces by residents and the sustainable development of tourism region.
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Business koncept of facilities of hunting tourism - Pilner region
ŠEFLOVÁ, Dana
The general aim of my diploma thesis was to create a business concept of facilities of hunting tourism in the Pilsner region. Klatovské rybářství, a.s. was selected as a cooperative company, which deals with agricultural activities, especially fish and poultry breeding. The company operates some services of hunting tourism, but it is not the main field. The thesis will serve as a manual for "non-experts" who are interested in expanding their range of travel services. The resulting business concept will consequently be presented to the management of the company in order to demonstrate how the company can further develop. While writing this thesis I got several perspectives on the issue of hunting tourism in the area. The first view was provided by the existing clients of the company who filled in questionnaires which were designed to determine their interest in these services. In addition, three representatives were selected from age groups who were asked for ideas about how the device should look. Another view was obtained through an interview with the director of the company and the employee responsible for the current planning and management of hunting activities. Next view on the issue of hunting tourism, which should be independent, was provided by an employee of Infocentre Bor. Here it was revealed that hunting tourism is not popular with everyone and that it is a rather controversial topic. However, we can say that if done correctly and with concern for the countryside, it can bring many benefits to the given region. These include attracting visitors of other segments of the society, the development of the region, expansion of tourism services and expansion of cooperation between entrepreneurs. Last view was represented by my own experience that I gained during working participation in hunting tourism events. At the beginning of my diploma thesis I determined three working hypotheses. All available resources helped me to evaluate the present circumstances and I can confirm all three hypotheses. The general aim was to create a business concept of facilities of hunting tourism in the Pilsner region. I was able to realize the general aim thanks to the cooperation with the company and by means of utilizing all available information. Now the diploma thesis will be handed over to the management for consideration and possible implementation
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Event tourism marketing in Posázaví
HLINKOVÁ, Iva
Subject of this diploma work is multicultural festival called Sázavafest, which takes place in the region Posázaví and ranks among the biggest and the most visited summer cultural events in Czech republic.The event yearly attracts tourists from the whole republic and that´s why it brings a benefit for the region. Moreover running festival can reflect a lot in tourism activity within the region. The purpose of this work is to identify existing profitability of event for region and to find some new potential too. The attention is taken to cooperation between organizer of festival and town Kácov, where is the event realized, as well. The work analyze existing impact of event and show other way of cooperation with companies of tourist trade inside the region. These give advantages to visitors of festival and on the other hand create usable benefit for the region. The most important one is creation of package including festival. This will enable festival´s visitors to explore, discover and enjoy the region and spend there longer time and also bring economical benefit for the region. Analyze of festival including questionary research should find out important and useful information for developing event itself.
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Agrotourism and Event Tourism in Region of Rías Baixas
KRATOCHVÍLOVÁ, Vendula
The theme of this bachelor thesis is agrotourism and tourism of events in the region Rías Baixas. The aim of the work is to determine, analyze and describe main types of agrotourism and the status of tourism of events in the region. In the opening chapters there are presented conceptions of agrotourism and tourism of events. Following chapter presents an introduction to marketing itself because the work involves also the analysis of techniques of marketing of particular accommodation facilities on the Internet. Next chapters deal with the region of Galicia and Rías Baixas. The crucial part of the work is the analysis of agrotourism and its accommodation facilities in Rías Baixas as well as its Internet marketing.
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